Your Complete Guide to Investing in Short-Term Rental Properties in Santa Marta

Learn everything you need to know to invest in Airbnbs

Santa Marta Airbnb Profitability

According to AirDNA data, in 2023 we observed annualized net profits ranging from 3% to 11%, significantly surpassing traditional rent in a range from 21% to 35%. In Santa Marta, for example, the average nightly price reaches $325,600 Colombian pesos, approximately $82 US dollars. However, in exclusive areas such as Rodadero – Centro Histórico, Pozos Colorados, and Bello Horizonte—now primarily temporary lodging zones—average prices reach $750,150 per night. With our solid sector experience, we assure you an investment backed by reliable data and continuous growth opportunities.

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Location - Occupancy

In 2023, the number of non-resident foreign visitors to Santa Marta increased by 5%. Additionally, average hotel occupancy reaches 65%, led by areas like Rodadero and Bello Horizonte. However, the vacancy rate sits at 20%, reaching a concerning 45% in some zones, indicating vacancy rates ranging from 45% to 25%. Given this scenario, we offer the perfect recommendation to find the ideal urbanization in Santa Marta. With our extensive experience, we can guide you to a solid, sustainable, and secure option in one of the city's most sought-after areas.

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Appreciation

With a solid annual increase between 4% and 6% in appreciation during 2023, Santa Marta is consolidating itself as a robust real estate market. Projections for 2024 are equally promising, estimated at 5%. Through our service, we provide detailed information on the historical and future appreciation of highly profitable properties. This allows you to make informed and strategic decisions in the tourism market with confidence and security.

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Rodadero
Gaira-Rodadero
Playa
Bello Horizonte
Taganga
Ciénaga Honda

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Santa Marta: The Golden City of Vacation Rentals

Santa Marta: Your Gateway to Airbnb Success

AirDNA, the real estate statistics tool, currently lists 5,474 properties in Santa Marta dedicated to short and tourist stays.


Vital Information: Key Questions for Buying an Airbnb in Santa Marta

Below you will find answers to key questions from Airbnb buyers in Santa Marta. We are also available by phone at +57 317 3492476 to address any questions that may arise, as they are important to ensure the success of your short-term rental property purchase.

Despite the various social, cultural, and political factors that could influence the real estate market in Santa Marta in 2024, the risk associated with investing in Airbnb properties remains modest at 3%. While Airbnb profitability has seen a slight decrease of 4% over the past year, this percentage risk remains at 3%. It is important to consider that this value may vary depending on additional elements such as the specific location of the property, local regulations, and Airbnb policies. Therefore, we invite you to minimize this risk through a detailed and collaborative analysis with our team of experts.

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In the annual measurement of the CPI, the national average was 8.35% from February 2023 to the present in 2024, while in Santa Marta it was 10.50%. In the city, it is essential to recognize the importance of after-sales services to cope with inflation. To enhance cash flow and profitability in your Airbnb, you can offer a wide range of additional services tailored to tourism in the city, from laundry and transportation to tours and excursions, as well as the option to have a private chef, spa treatments, and organizing special events, in addition to shopping and provisioning services. This analysis provides us with a comprehensive view of the monetary situation in the region, thus strengthening our investment decisions in highly profitable properties.

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Ofrecemos asesoramiento integral para acceder a créditos y préstamos de vivienda Airbnb en Santa Marta, incluyendo financiamiento de hasta el 100% del valor del inmueble para colombianos en el exterior. Esto permite adquirir propiedades sin ahorros iniciales y con una cuota inicial mínima del 5%, pagadera en hasta 36 meses sin intereses. Además, facilitamos obtener un préstamo para cubrir el resto del costo de la propiedad una vez habitable. Con nuestra evaluación detallada del mercado, te brindamos los precios más competitivos y las mejores oportunidades, permitiéndote tomar decisiones informadas y maximizar tu inversión en el sector inmobiliario.

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When buying and placing a property on short-term rental platforms in Santa Marta, it is imperative to comply with all regulations established by Law 2068 on Tourism and Decree 1836. These legal aspects are essential for homeowners, who must understand the difference between a tourist home and a tourist accommodation establishment. Requirements for operating a tourist home include obtaining the National Tourism Registry (RNT) and complying with regulations for horizontal property in buildings or residential complexes. Additionally, it is crucial to be aware of the annual RNT renewal process. With our specialized knowledge, we ensure that you can operate your Airbnb effectively.

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These are the general monthly operating costs of Airbnb properties in Santa Marta, based on a survey conducted by BNBSALE, considering 24 accommodations offered on Airbnb with a 65% occupancy and a monthly income of $3,950,000 COP:

  • Administration operational expenses (condominium): With an average of $450,000 COP, these costs cover maintenance and administration services of common areas in your property.
  • Maintenance: Approximately $920,000 COP, it is crucial to allocate funds to maintain your property in optimal conditions and ensure guest satisfaction.
  • Airbnb commissions: Represent 13% of your total rental income on the platform, which needs to be considered when calculating your net earnings.
  • Tourism parafiscal contribution: You must allocate 0.25% of the amount you charged users to rent your space to contribute to the region's tourism development.
  • Property tax: Monthly for annual payment and equate to 2% of your property's value.
  • Vacancy period: Calculated at 20%, this period without occupants can affect your income, so it is important to consider it when planning your budget and rental strategies.
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Exploration and Comparative Analysis of Properties in Colombia for Exclusive Placement on Airbnb 2024

Here is a comparative analysis of current properties offered by companies and developers in Colombia, perfect for evaluating services, quality, location, and prices, ideal for inclusion on platforms like Airbnb or Booking.

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